How-to guides
How do you write a headline that actually gets opened?Headlines determine whether journalists open your email; learn what works and what doesn't.
What should go in the first paragraph of a press release?The opening paragraph must answer why a journalist should keep reading.
Do you need to include contact information, and where?Contact details should be easy to find—here's the standard way to format them.
How should you distribute a press release to journalists?Direct outreach beats mass email—here's how to do it strategically.
Should you include quotes in a press release? What makes a good one?Quotes can help—but only if they add something journalists couldn't say themselves.
How much does it cost to distribute a press release?
What are the biggest mistakes people make in press releases?
What's the actual difference between a press release and a news article?
When should you actually send out a press release?
How long should a press release actually be?